Understanding Capital or Conducting a Successful Fundraising Program

Understanding Capital: Marx's Economic Theory

Author: Duncan K Foley

Understanding Capital is a brilliantly lucid introduction to Marxist economic theory. Duncan Foley builds an understanding of the theory systematically, from first principles through the definition of central concepts to the development of important applications. All of the topics in the three volumes of Capital are included, providing the reader with a complete view of Marxist economics.

Foley begins with a helpful discussion of philosophical problems readers often encounter in tackling Marx, including questions of epistemology, explanation, prediction, determinism, and dialectics. In an original extension of theory, he develops the often neglected concept of the circuit of capital to analyze Marx's theory of the reproduction of capital. He also takes up central problems in the capitalist economy: equalization of the rates of profit (the "transformation problem"); productive and unproductive labor and the division of surplus value; and the falling rate of profit. He concludes with a discussion of the theory of capitalist crisis and of the relation of Marx's critique of capitalism to his conception of socialism.

Through a careful treatment of the theory of money in relation to the labor theory of value, Foley clarifies the relation of prices to value and of Marx's categories of analysis to conventional business and national income accounts, enabling readers to use Marx's theory as a tool for the analysis of practical problems. The text is closely keyed throughout to the relevant chapters in Capital and includes suggestions for further reading on the topics discussed.

Look this: Gordon Ramsay or Paella

Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource

Author: Kent E Dov

The complete resource for fundraisers in any nonprofit organization!

Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.

Booknews

This guide outlines a unique approach to fundraising, covering traditional elements such as annual giving and corporate and foundation relations, as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors. It features a resource section that includes actual organizational publications, direct mail samples, model case statements, telemarketing scripts, and special events checklists. Dove is vice president of development and executive director of capital campaigns for the Indiana University Foundation and has written several books on fundraising. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
	Acknowledgments
	The Author
Pt. 1	Planning and Implementing Your Fundraising Program	1
	Tables, Figures, and Exhibits in Part One	2
	Introduction	5
1	Tracing Philanthropy's Origins and Defining Fundraising Basics	9
2	Choosing a Campaign Model	25
3	Building and Stating the Case for Support	42
4	Defining Roles of Leaders and Top Volunteers in Fundraising	56
5	Recruiting, Educating, and Motivating Volunteers	71
6	Coordinating the Campaign Structure and Solicitation Process	84
7	Establishing the Campaign Timeline	99
8	Constructing and Using the Standards-of-Giving Chart	118
9	Laying the Foundation: Building the Annual Fund	134
10	Identifying, Researching, and Rating Individuals as Major Gift Prospects	159
11	Cultivating and Soliciting Major Gift Prospects	183
12	Developing and Marketing a Planned Giving Program	199
13	Structuring Planned Gifts	210
14	Building Lasting Relationships and Developing Lead Gifts	242
15	Approaching Corporations and Foundations	255
16	Promoting the Campaign	269
17	Testing Fundraising Potential and Assessing Programs	280
18	Using Paid Solicitors and Consultants	293
19	Applying Technology to Fundraising	310
20	Providing Accountability and Expressing Appreciation	334
21	Concluding the Campaign and Building on the Momentum	356
Pt. 2	The Fundraising Resource Guide	365
	Resource Guide Contents	365
1	Mission Statements	369
2	Strategic Plan	371
3	Strategic Plan Progress Report	387
4	Case Statements	411
5	Case Statement with Companion Pieces	437
6	Short-Form Case Statements	461
7	Market Survey Materials	477
8	Volunteer's Job Description	523
9	Annual Campaign Volunteer's Kit	529
10	Capital Campaign Volunteer's Kit	573
11	Annual Campaign Plan	635
12	Capital Campaign Plan	643
13	Direct-Mail Solicitation Letters: Sequential Annual Mailings	687
14	Direct-Mail Solicitation with Insert	691
15	Telemarketing Scripts	693
16	Membership Club, Donor Club, and Giving Society Brochures	699
17	Special-Events Planning Checklists	717
18	Nonprofit Key Word Search	739
19	Gift Agreement Templates	743
20	Rules Regarding Income Tax Charitable Deductions	761
21	Templates for Drafting Trusts	771
22	Letter Proposal	789
23	Full Proposal	791
24	Monthly Financial Report	805
25	Newsletters	813
26	Pledge Forms	821
27	Letterhead and Envelopes	825
28	Public Announcement Event Invitation and Program	827
29	Program Assessment	837
30	Gift Receipt Templates	851
31	Stewardship Program at the University of Florida	859
32	Post-Campaign Assessment - Annual Campaign	883
33	Post-Campaign Assessment - Capital Campaign	893
34	Final Report - Annual Campaign	907
35	Final Report - Capital Campaign	937
	References	949
	Index	955