Marketing Research or Accounting Theory

Marketing Research: An Aid to Decision Making

Author: Alan T Shao

We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students' knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers.

Booknews

Emphasizing the role of market research processes and results in marketing decisions, this textbook introduces the issues and methods involved in conducting such research. After a brief overview of the field the book discusses the means of gathering information, with attention to technological innovations and ethical concerns. It then outlines basic statistics and sampling theory, data preparation and analysis, and data communication. Shao teaches and the University of North Carolina, Charlotte. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Book review: Red Hat Enterprise Linux 5 Administration or Active Directory

Accounting Theory: Contemporary Accounting Issues

Author: Thomas Evans

This easy-to-read accounting theory text contains two distinct, but integrated parts. Part One focuses on two interwoven topics: accounting theory formulation and standard setting in a chronological format. This section analyzes the major historical efforts attempted in the development of an accounting theory. The Conceptual Framework project is studied, and the FASB and how it influences current standard setting is examined. Part Two covers contemporary financial reporting issues as they relate to the FASB's Conceptual Framework. Controversial accounting areas, such as cash flows, accounting for pensions, post-employment benefits and stock options, are studied within the context of the definitions of assets and liabilities provided by the Conceptual Framework. Interesting and challenging cases provide the reader with practical experience in applying accounting theory.

Booknews

This accounting theory text begins with chronological material on accounting theory formulation and standard setting<-->with analysis of the major efforts attempted in the development of an accounting theory<-->then covers contemporary financial reporting issues as they relate to the Financial Accounting Standard Board's Conceptual Framework. Controversial accounting areas, such as cash flows, accounting for pensions, and post-employment benefits, are examined within the context of the definitions of assets and liabilities provided by the Conceptual Framework. A global perspective is integrated throughout. Learning features include chapter objectives, review questions, examples, and cases. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Part I. The Chronological Development of Accounting Standard Setting and Theory Formulation. Chapter 1. Foundation: Standard Setting and Theory. Chapter 2. The Accounting Principles Board—I. Chapter 3. The Accounting Principles Board—II—ASOBAT. Chapter 4. The New Tripartite Structure. Chapter 5. FASB: Formation. Chapter 6. SATTA. Chapter 7. FASB: The Conceptual Framework Project. Chapter 8. FASB: Present and Future. Part II: The Study of Contemporary Accounting Issues within the Conceptual Framework. Chapter 9. Accounting for Income. Chapter 10. Accounting for Assets. Chapter 11. Cash and Cash Flows. Chapter 12. The Nature of Liabilities. Chapter 13. Accounting for Income Taxes. Chapter 14. Accounting for Post-Employment Compensation. Chapter 15. Mark to Market Accounting. Chapter 16. Financial Reporting: Disclosure. Appendix. General Electric 1931 Annual Report.