Marketing Channels or Speakers Compact Handbook

Marketing Channels

Author: Anne Coughlan

"This book is intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. Marketing channels are the downstream part of a value chain. The originator of goods or services gains access to a market through marketing channels. Channels of distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any product or service in any market. The generality of the book is shown in its many examples taken from all over the world. These cover a wealth of different products and services, sold to businesses and consumers, selected from the worldwide business press, research, and consulting. Examples range from autopsies, dog and cat food, personal computers, pleasure boats, and dolls, to stereo speakers, fast food, tires, garden products, and fast-moving consumer goods; and from maternity clothing, uninterruptible power supplies, and maintenance, repair, and operating (MRO) goods, to furniture, automobiles, airline travel services, and mutual funds. The variety of the examples reinforces the generality of the principles. As is appropriate for an international readership, the presentation of each example assumes that the reader is unfamiliar with the product or market in question. The book presents the concepts needed to frame the problem, then explores the channel issues in depth by means of the examples."--BOOK JACKET.

Booknews

Written for an international audience of practicing managers and students of management, this book looks at marketing channels, the links between production and consumption. Illustrating general principles with specific examples, the book discusses a variety of products and services sold to businesses and consumers around the world. The book presents the concepts needed to frame the problem, and then explores the channel issues by means of examples. Chapters focus on the analytic framework, channel design, implementation and performance measurement, and channel institutions. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Ch. 1	Marketing channels : structure and functions	1
Ch. 2	Segmentation for marketing channel design : service outputs	40
Ch. 3	Supply side channel analysis : channel flows and efficiency analysis	72
Ch. 4	Supply-side channel analysis : channel structure and intensity	112
Ch. 5	Gap analysis	154
Ch. 6	Channel power : getting it, using it, keeping it	196
Ch. 7	Managing conflict to increase channel coordination	243
Ch. 8	Strategic alliances in distribution	289
Ch. 9	Vertical integration in distribution	330
Ch. 10	Legal constraints on marketing channel policies	377
Ch. 11	Retailing	425
Ch. 12	Wholesaling	484
Ch. 13	Franchising	518
Ch. 14	Logistics and supply chain management	560

See also: Pasta or Unbelievable Desserts with Splenda

Speaker's Compact Handbook

Author: Jo Spragu

Using this affordable Cengage Advantage Book's version of THE SPEAKER'S COMPACT HANDBOOK (WITH SPEECHBUILDER EXPRESS AND INFOTRAC) you'll master the skills you need to become an effective public speaker. This textbook's stand-alone chapters make it easier for you to find the information you need. With the InfoTrac College Edition online university library and the online SpeechBuilderExpress speech outlining program to help guide you, have the tools you need to succeed!