Digital Business: Concepts and Strategies
Author: Coupey
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.
- How do you succeed in the digital business environment?
- How do you make the transition from offline to online?
- What aspects of your business will be affected, and how should you manage them?
Digital Business: Concepts and Strategies, Second Edition. will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.
Read also The Road to Love Canal or Data Statistics and Decision Models with Excel
Strategic Management and Business Policy
Author: Tom Wheelen
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. . For directors of strategic planning, competitive intelligence analysts, and strategic planners.
Booknews
New edition of a text on traditional and new strategic management topics. Wheelen (Trinity College) and Hunger (Iowa State U.) present 14 chapters and 32 case studies that focus on developing an understanding of strategic management concepts, research, and theories; a framework of analysis for identifying central issues and courses of action in complex cases; conceptual skills; the emerging global economy and its potential impact on business activities; the role of corporate governance in strategic management; application of previously learned concepts; research capabilities for gathering key data; present and future environments in which corporations must function; and analytical and decision-making skills for dealing with complex problems in an ethical manner. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Ch. 1 | Basic concepts in strategic management | 1 |
| Ch. 2 | Corporate governance | 34 |
| Ch. 3 | Ethics and social responsibility in strategic management | 55 |
| Ch. 4 | Environmental scanning and industry analysis | 71 |
| Ch. 5 | Internal scanning : organizational analysis | 104 |
| Ch. 6 | Strategy formulation : situation analysis and business strategy | 137 |
| Ch. 7 | Strategy formulation : corporate strategy | 163 |
| Ch. 8 | Strategy formulation : functional strategy and strategic choice | 188 |
| Ch. 9 | Strategy implementation : organizing for action | 213 |
| Ch. 10 | Strategy implementation : staffing and directing | 238 |
| Ch. 11 | Evaluation and control | 261 |
| Ch. 12 | Strategic issues in managing technology and innovation | 291 |
| Ch. 13 | Strategic issues in entrepreneurial ventures and small businesses | 316 |
| Ch. 14 | Strategic issues in not-for-profit organizations | 338 |
| Ch. 15 | Suggestions for case analysis | 353 |
| Cases in strategic management |
No comments:
Post a Comment