Communicating with the Ethnic Consumer or Leadership Games

Communicating with the Ethnic Consumer: Theoretical and Practical Perspectives

Author: Barbara Mueller

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers—from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners—whether on the client side or within the advertising agency.

Look this: Real Estate Law or Business 2000

Leadership Games: Experiential Learning for Organizational Development

Author: Stephen S Kaagan

Leadership Games presents 25 practical, inexpensive experiential activities designed to be used in various leadership training and development programs. This book centers on those areas of primary concern to today's managers-team leadership, risking innovation, fostering collaboration, managing conflict, and using diversity. The exercises are grounded in the management and educational literature, and for each exercise there is a set of explicit directions, cues on strategic considerations, including appropriate timing, indicators of successful application, and a rich sample of proposed questions that point the way to fruitful post-exercise discussions with participants. Author Stephen S. Kaagan has extensive experience both in the academic and consulting worlds, including being a past president of the Outward Bound program in Rockland, Maine. Leadership Games is unique in that it: + Explores both leadership development theory and offers practical suggestions + Provides much more than bare bones instructions on how to facilitate experiential exercises + Shows the link between the exercises and critical organizational challenges This book will be an invaluable tool for professionals and students interested in leadership, organizational studies, management, human resources, communication, gender studies, sociology, psychology, and education.

Table of Contents:

	Prologue
	Introduction
1	Ways of Thinking About Leadership Development	1
2	Cueing the Exercises	17
3	Exercises on Risking Innovation	29
4	Exercises on Fostering Collaboration	65
5	Exercises on Managing Conflict	101
6	Exercises on Using Diversity	139
7	The Exercises in Play: A Story of Real Organizational Change	163
8	Conclusion	181
	References	185
	About the Author	187