Principles of Economics
Author: Karl E Cas
Reviewers tell us that Case/Fair is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough and complete. This well-respected author team is joined for the 9th edition by a new co-author, Sharon Oster. Sharon’s research and teaching experience brings new coverage of modern topics and an applied approach to economic theory, as demonstrated in the new Economics in Practice feature.
Introduction to Economics; The Market System: Choices Made by Households and Firms; Market Imperfections and the Role of Government; Concepts and Problems in Macroeconomics; The Core of Macroeconomic Theory ; Further Macroeconomic Issues; The World Economy
Case/Fair/Oster, believe that the best way to understand how market opportunities operate and the best way to understand basic economic theory is to work through the perfectly competitive model first, including discussions of output markets and input mar kets, and the connections between them, before turning to noncompetitive market structures, such as monopoly and oligopoly.
Booknews
New edition of an introductory text first published in 1989, and revised at three-year intervals; this time, the interval is only two years, because world events have changed the economic landscape so dramatically. Economic theory, institutional material, and real-world applications are blended in every chapter. Among other changes in this edition, new topics are addressed including health-care reform, immigration, urban problems, the balanced budget amendment, and new trade treaties; new problems, and answers to even-numbered problems, have been added; and the visuals have been revamped. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Part 1: Introduction to Economics |
| Ch. 1: The Scope and Method of Economics |
| Ch. 2: The Economic Problem: Scarcity and Choice |
| Ch. 3: Demand, Supply and Market Equilibrium |
| Ch. 4: Demand and Supply Applications |
| Ch. 5: Elasticity |
| Part 2: The Market System: Choices Made by Households and Firms |
| Ch. 6: Household Behavior and Consumer Choice |
| Ch. 7: The Production Process: The Behavior of Profit-Maximizing Firms |
| Ch. 8: Short-Run Costs and Output Decisions |
| Ch. 9: Long-Run Costs and Output Decisions |
| Ch. 10: Input Demand: The Labor and Land Markets |
| Ch. 11: Input Demand: The Capital Market and the Investment Decision |
| Ch. 12: General Equilibrium and the Efficiency of Perfec t Competition |
| Part 3: Market Imperfections and the Role of Government |
| Ch. 13: Monopoly and Antitrust Policy |
| Ch. 14: Oligopoly |
| Ch. 15: Monopolistic Competition |
| Ch. 16: Externalities, Public Goods and Social Choice |
| Ch. 17: Uncertainty and Asymmetric Information |
| Ch. 18: Income Distribution and Poverty |
| Ch. 19: Public Finance: The Economics of Taxation |
| Part 4: Concepts and Problems in Macroeconomics |
| Ch. 20: Introduction to Macroeconomics |
| Ch. 21: Measuring National Output and National Income |
| Ch. 22: Unemployment, Inflation, and Long-Run Growth |
| Part 5: The Core of Macroeconomic Theory |
| Ch. 23: Aggregate Expenditure and Equilibrium Output |
| C h. 24: The Government and Fiscal Policy |
| Ch. 25: The Money Supply and the Federal Reserve System |
| Ch. 26: Money Demand and the Equilibrium Interest Rate |
| Ch. 27: Aggregate Demand in the Goods and Money Markets |
| Ch. 28: Aggregate Supply and the Equilibrium Price Level |
| Ch. 29: The Labor Market in the Macro Economy |
| Part 6: Further Macroeconomic Issues |
| Ch. 30: Policy Timing, Deficit Targeting, and Stock Market Effects |
| Ch. 31: Household and Firm Behavior in the Macroeconomy: A Further Look |
| Ch. 32: Long-Run Growth |
| Ch. 33: Debates in Macroeconomics: Monetarism, New Classical Theory, and Supply-Side Economics |
| Part 7: The World Economy |
| Ch. 34: International Trade, Comparative Advantage, and Protection ism |
| Ch. 35: Open-Economy Macroeconomics: The Balance of Payments and Exchange Rates |
| Ch. 36: Economic Growth in Developing and Transitional Economics |
New interesting textbook: Organizational Behavior or The Budget Building Book for Nonprofits
Crisis Management: Planning for the Inevitable
Author: Steven Fink
Crisis Management: Planning for the Inevitable has helped companies worldwide avoid the pitfalls of a crisis, or manage their way out of one. Its practical, hands-on advice and revealing behind-the-scenes case studies make it the leading book for Fortune 500 companies, small-to-medium businesses, colleges, universities and even governments.
Library Journal
The author, who served on the Three Mile Island crisis management team, has done an extensive study of crises in business. In this book he describes and analyzes several recent crises including TMI, Ohio S & L, Union Carbide, and Rely Tampons. He advises managers on how to forecast a crisis, isolate it, and manage it. He also discusses crisis communications and hostile takeovers. This book is one of the first to gather such information together and combine it with actual case studies. A practical and informative work on an important topic for managers today and tomorrow. Grace Klinefelter, Ft. Lauderdale Coll. Lib., Fla.
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